Builder · Marketer · Founder

Purab
Solanki.

20. Engineering student turned founder. I build brands, run ad campaigns with real money, lead teams, and move fast enough that the feedback loop never stops.

Live readings — 2025
₹1.25L+
Revenue and counting
01
Brand built — overdrip.in
"The one who climbs the ladder must start at the bottom."
Meta Ads Google Ads Team Ops Vellore
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01

About

I'm a 20-year-old engineering student who didn't wait around for someone to hand him a playbook. While studying multivariable calculus and differential equations, I was also building a brand, hiring people, and learning performance marketing by spending real money on real campaigns.

I started Overdrip — a Gen Z clothing brand rooted in internet culture, anime, and satire. I built the brand from zero, directed content, ran the ads, and assembled and trained the whole team myself. Not a side project — a functioning operation now at its highest revenue milestone.

I've hired, trained, and managed interns — built teams from scratch, delegated properly, and created systems that don't need me to babysit every moving part. I care about speed, iteration, and not making the same mistake twice.

Age20
LocationVellore, India
EducationEngineering degree
Ventureoverdrip.in
New initiativeCrop Talks
Revenue₹1.25L & counting
StatusBuilding
02

Skills

Performance marketing
Meta Ads · Google Ads · Creative testing
Brand strategy
Positioning · Storytelling · Identity
Content direction
Reels · Sketch formats · Satire
Audience psychology
Persuasion · Copywriting · Offers
Hiring & team building
Recruiting · Onboarding · Training interns
Campaign management
Budget · Reporting · Optimization
Systems thinking
Repeatable processes · Delegation
Rapid iteration
Speed · Feedback loops · Pivoting fast
Python programming
Engineering coursework · Scripts
Computation structures
Algorithms · Logic · Architecture
Applied mathematics
Multivariable calc · Diff equations
Analytics & data
Ads dashboards · Attribution
03

Work

2025 — PresentActive
Overdrip
Gen Z clothing brand built on satire, internet culture, anime, and cinema. Founded it, built the brand identity, hired and trained the full team, directed all content, and ran performance marketing end-to-end. Revenue: ₹1.25 Lakhs and climbing.
FounderBrandMeta AdsTeam leadIntern training
2026 — PresentLaunching
Crop Talks
New media initiative extending the Overdrip ecosystem. Adjacent opportunity, same instinct — sharp ideas, a community that gets it, no filler content.
MediaContentCommunity
2025 — PresentOngoing
Performance Marketing
Live campaign management across Meta and Google — real budgets, real attribution, real stakes. Every creative is a variable in an experiment. Every campaign is a system to optimize, not a one-time shot.
Meta AdsGoogle AdsCreative testingConversion
04

How I operate

01
Build first, refine after
Perfectionism is a stall tactic. I ship fast, get real data, and iterate. The product improves through reps, not planning sessions.
02
Speed as a competitive edge
I run feedback loops faster than most people finish planning. Momentum compounds — slow decisions carry hidden costs.
03
Hire, train, delegate
Built teams from scratch. Onboarded and trained interns. Delegated properly so the operation scales without me being the bottleneck.
04
Systems over heroics
I build repeatable processes. The goal is always for things to run without depending on me for every decision.
05
Data-informed creativity
Creative instincts + ad metrics = an unfair advantage. I don't guess what works — I test, measure, and double down.
06
Uncomfortable truths only
I prefer blunt and accurate over polished and wrong. Useful feedback actually changes something. Validation doesn't.
05

Frameworks I run on

01
Psycho-Cybernetics
Maxwell Maltz
02
The War of Art
Steven Pressfield
03
Influence
Robert Cialdini
04
$100M Offers
Alex Hormozi
06

Contact

Got something worth building? Let's talk.

Open to collabs, briefs, consulting, and conversations that go somewhere. If it's interesting, I'll respond fast. If it's not, I'll still respond fast.

Available for new projects
What I'm open to
Performance marketing consulting
Brand strategy & creative direction
Collaboration with other founders
Interesting problems, generally